We bring you Alchemy & Akin for naturally better hair & skin

The Purist Company, creators of the Akin natural skincare & body care range and the Al'chemy natural hair care range, is focused on restoring hair & skin to its natural beauty. With a holistic philosophy, Akin means being similar to the way the skin behaves naturally, and Al'chemy means to transform into something more beautiful.

Our products are crafted using only the purest botanical (plant-based) ingredients. Our formulations have high concentrations of pure active botanics, which make them powerful, rich and indulgent and ensure they deliver naturally brilliant results.

Our difference lies in:

• Australian made & owned
• Paraben and Sulfate free – won’t irritate even the most sensitive skin
• No animal testing, no animal ingredients, vegan
• Guaranteed to be rich in ingredients that are scientifically proven to be effective