The Purist Company is committed to meeting the highest standards of purity and wellbeing in the selection of ingredients for use in [A'kin] and [Al'chemy] products. In this section, read about the benefits of ingredients we use in [A’kin] and [Al’chemy] products. We also explain what types of ingredients we don’t use and why.

Cosmetic Chemist Will Evans is dedicated to producing hair, skin and body care products using high quality ingredients that are pure and gentle yet highly effective.

"We’ve replaced SLS and SLES in our [Al’chemy] shampoos with our own special blend of botanical ingredients. Instead of silicone in our conditioners we use cold pressed jojoba, avocado, macadamia and hydrolysed wheat protein – organically grown in Australia wherever we can. In our
[A’kin] skincare range we choose the purest of ingredients such as gentle cleansers for their skin friendly compatibility."

[A'kin] and [Al'chemy] products are formulated free from sulfates, ethoxylates, parabens, propylene glycol, petrochemical cleansers, silicones, phthalates, mineral oils, DEA and artificial colours.